Storytelling may be an art, but there is ample science to explain why storytelling is so powerful, and how humans are wired to see the world through stories.
The New Hampshire Charitable Foundation and the New Hampshire Center for Nonprofits are sponsoring two morning-long workshops in which participants from nonprofit organizations will learn the science of storytelling and examine research that explains why storytelling is the most effective way to motivate audiences to take action. Participants will learn the basics of compelling storytelling, plan and execute a storytelling strategy, and get tips on re-purposing content and writing story-based content for different media — including how to write a powerful, succinct story about the work of your organization.
Strategic Storytelling for Good incorporates the tools, resources and strategies from the Communications Network’s Storytelling for Good online platform and is designed to help you make your nonprofit a storytelling organization.
We will offer two separate days and locations for this workshop:
October 31, 9:00am-12:30pm, Common Man Inn, Plymouth.
November 1, 9:00am-12:30pm, New Hampshire Institute of Politics at Saint Anselm College.
Who should attend: Nonprofit professionals tasked with telling their organization’s story. Not limited to communications and development professionals — nonprofit leaders and board members also encouraged to attend. We encourage you to send a team!
About the presenters: Hattaway Communications, Inc., is a strategic communications firm with a mission: to help visionary leaders and organizations achieve ambitious goals that benefit people and the planet. Their approach draws on insights, tools and techniques from social and cognitive psychology, consumer marketing and political communications. It’s a powerful combination of strategy, art and science designed to create content and campaigns that inspire and engage people.
Cost: $45 for the first person from your organization, $25 for additional team members. Scholarships are available if cost is a barrier.
How to register: Follow the links to register for the October 31 workshop at the Common Man Inn in Plymouth; or the November 1, workshop at the New Hampshire Institute of Politics at Saint Anselm College in Manchester.
Pro tip: Register early! We offered this workshop last year, and both days and locations sold out. We have moved to larger venues to accommodate more people this year, but expect significant interest again.
And finally, some feedback from last year’s workshop:
“The program gave me tools for bringing coherence to our communications. It changed the way I look at communicating our work. I use a lot of grant language, which is insider speak and technical. Looking at it through the lens of connecting with our audience’s aspirations and removing jargon really helped me to re-frame the way I think about our work and what we accomplish.”